You can change your cookie settings and disable some or all cookies on this website anytime. You can also change your browser settings so you cannot place that website’s cookies on your device. Please find out more about cookies and how to manage them below. Don’t hesitate to contact us if you have any questions regarding the cookies we use.
What are Web Beacons?
As part of our effort to monitor the success of our advertising campaigns, from time to time. ALK® occasionally advertises on third-party websites. We may use visitor identification technology such as “web beacons” or “action tags,” which count the number of visitors who accessed the site after being exposed to ALK® banner on a third-party website. ALK® does not use this technology to access your personal information and is only used to compile aggregated statistics about visitors who access the site to measure the effectiveness of our advertisements.
What is a cookie?
A “cookie” is a technology that allows the website to store information codes (an “identifier”) in the browser used by the website while on the website. Cookies are returned to the website on each subsequent visit or to another web page that recognizes them. Cookies are used to make the website work or operate more efficiently and provide information to website owners.
Cookies have different functions, such as allowing efficient navigation between pages, saving your preferences and improving the user experience. Cookies can tell us, for example, whether a user has visited the site before or is a new visitor. Additionally, they can help ensure that the ads a user sees online are more relevant to their interests.
There are two major categories of cookies: Own cookies used directly by us on your device and third-party cookies, used by third parties through ALK®. Cookies may remain on your computer or mobile device for different periods. Some cookies may be “session cookies”, which only exist while the browser is open. These cookies are automatically deleted as soon as you close your browser. Other cookies are “permanent cookies” or “permanent cookies”, meaning they survive after the browser is closed. The website may use these cookies to recognize your computer when you open and browse the Internet again.
If we detect that you have enabled the Do Not Track setting in your browser; advertising/Targeting cookies will be automatically disabled.
What types of cookies do we use?
Strictly necessary cookies are essential for the website to function.
Performance cookies help us measure site performance and improve user experience. Through the use of performance cookies, we do not store personal data, and we only use the information collected through these cookies in an aggregated and anonymous way;
Functionality cookies, which allow you to improve the user experience (for example, by reminding you of all the settings you have previously defined); and
The Marketing/Targeting cookies we use to track user activity and sessions so that we can provide a more personalized service. Marketing cookies are set by third parties with whom we develop advertising campaigns to provide the most relevant advertising to the user. If you identify yourself with ALK® (e.g., by filling out a form/subscribing to our email updates), we collect information about your consent to our marketing communications and your activity on this website. This information is added to your marketing profile and score that is used to measure the effectiveness of campaigns and to offer you content and services that are of interest to you.
How to control or delete cookies?
You can change the cookie settings on this website at any time here.
Alternatively, you can block all cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you accept your browser settings to block all cookies (including essential cookies), you may not be able to access all or part of our website. If you accept some or all of the cookies on this site, you will have the option to configure your browser to notify you whenever you receive a cookie so you can decide whether to accept it.
What about cookies that are set in the past?
If you have disabled one or more cookies, we may still use the information collected before setting the disabled preference; however, we will no longer use the disabled cookie to gather more information.
How do cookies policy change?
Last update: September 2022