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Privacy policy

It’s crucial to ALK® to help our customers retain their privacy when they take advantage of all the Internet has to offer. We believe your business is no one else’s. Your privacy is important to you and us. So, we’ll protect the information you share with us. To protect your privacy, ALK® follows different principles following worldwide practices for customer privacy and data protection.

  • We won’t sell or give away your name, mail address, phone number, email address, or any other information to anyone. 
  • We’ll use state-of-the-art security measures to protect your information from unauthorized users. 


We will ask you when we need information that personally identifies you (personal information) or allows us to contact you. Generally, this information is requested when you create a Registration ID on the site or when you download free software, enter a contest, order email newsletters, or join a limited-access premium site. We use your Personal Information for four primary purposes:

  • To make the site easier for you by not having to enter information more than once. 
  • To help you quickly find software, services, or information. 
  • To help us create content most relevant to you. 
  • To alert you to product upgrades, special offers, updated information, and other new services from ALK®.


If you choose not to register or provide personal information, you can still use most But you will not be able to access areas that require registration. If you decide to register, you can select the kinds of information you want to receive from us by subscribing to various services, like our electronic newsletters. Suppose you do not want us to communicate with you about other offers regarding ALK® products, programs, events, or services by email, postal mail, or telephone. In that case, you may select the option stating that you do not wish to receive marketing messages from ALK®. We occasionally allows other companies to offer our registered customers information about their products and services using postal mail only. If you do not want to receive these offers, you may select the option stating that you do not wish to receive marketing materials from third parties. 


We will provide you with the means to ensure that your personal information is correct and current. You may review and update this information at any time at our Visitor Center. There, you can:

  • View and edit the personal information you have already given us. 
  • Tell us whether you want us to send you marketing information or third parties to send you their offers by postal mail. 
  • Sign up for electronic newsletters about our services and products. 
  • Register. Once you register, you won’t need to do it again. Wherever you go on ALK®, your information stays with you. 


ALK® has taken strong measures to protect your personal information’s security and ensure that your choices for its intended use are honored. We take strong precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction. We guarantee your e-commerce transactions to be 100% safe and secure. SSL is one of the safest encryption technologies available. When you place orders or access your personal account information, secure server software SSL encrypts your personal information before it’s sent over the Internet. ALK® strictly protects the security of your personal information and honors your choices for its intended use. We protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction. Your information may be stored and processed in ALK® or any other country where ALK®, its subsidiaries, affiliates, or agents are located. Inside the company, data is stored in password-controlled servers with limited access. Your personal information is never shared outside the company without your permission, except under the conditions explained above.You also have a significant role in protecting your information. No one can see or edit your personal information without knowing your username and password, so do not share these with others.

Notice to parents

Parents or guardians: we want to help you guard your children’s privacy. We encourage you to talk to your children about safe and responsible use of their Personal Information while using the Internet. The ALK® site does not publish content that is targeted at children. However, we offer a Kids account if you are concerned about your children providing ALK® any personal information without your consent. It allows parents to consent to collecting, using and sharing children’s (ages 12 and under) personal information online. 


If, for some reason, you believe ALK® has not adhered to these principles, please notify us by email at, and we will do our best to determine and correct the problem promptly. Be sure the words Privacy Policy are in the Subject line.

Eletronic product registration

When you buy and install a new product, we may ask you to register your purchase electronically. When you do, we merge your registration information with any information you’ve already left with us (we call that information your personal profile). If you haven’t already created a Registration ID, we will ask you to do so. We will create an individual profile from your product registration information if you haven’t previously registered with us. If you ever want to review or update that information, you can visit the Profile Center, click on Update Profile, and edit any personal information in your profile. 

Customer profiles

As mentioned above, every registered customer has a unique personal profile. Each profile is assigned a unique personal identification number, which helps us ensure that only you can access your profile.

When you register, we create your profile, assign a personal identification number, then send this unique identification number back to your hard drive as a cookie, a tiny bit of code. This code is uniquely yours. It is your passport to seamless travel across, allowing you to download free software, order free newsletters, and visit premium sites without filling out registration forms with information you’ve already provided. You won’t have to re-register even if you switch computers – just use your Registration ID to identify yourself. 

What we do with the information you share?

When you join us, you provide us with your contact information, including your email address. We use this information to send you updates about your order, questionnaires to measure your satisfaction with our service, and announcements about new and exciting benefits we offer. We ask for your credit card number and billing address when you order from us. We use this information only to bill you for the product(s) you order at that time. For your convenience, we save billing information if you want to order from us again, but we don’t use this information again without your permission.

We occasionally hire other companies to provide limited services on our behalf, including packaging, mailing, and delivering purchases, answering customer questions about products or services, sending postal mail, and processing event registration. We will only provide those companies with the information they need to deliver the service, and they are prohibited from using that information for any other purpose.

ALK® will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to:

  • Conform to the edicts of the law or comply with legal process served on ALK® or the site.
  • Protect and defend the rights or property of ALK® and its family of Websites.
  • Act in urgent circumstances to protect the personal safety of users of ALK®, its websites, or the public.
Last update: September 2022